Samsung is one of the best when it comes to driving awareness of cutting edge products. As part of their marketing strategy, Samsung unleashed the Samsung Ultra Arcade in Fortnite Creative, built on the success of the Galaxy Z Fold5 gaming experience launched in 2023. By collaborating with brand ambassadors, Samsung shaped a new, immersive experience that placed its devices and its ground-breaking AI features at the forefront. This partnership-centric approach not only highlighted the device's capabilities but also ensured genuine engagement from their creator partners and communities involved. The launch was highly anticipated in the gaming world, with Moisty Media's campaign teaser achieving over 3 million organic views on TikTok alone. All three games went live in Fortnite Creative on February 12th and have delivered over 200,000 map plays in two weeks, with one of the maps being selected for "Epic Picks" by the Fortnite publisher.

Research by Samsung showed that 48% of Australian gamers primarily use smartphones for gaming, emphasizing mobile gaming's importance. In Q2 2024, Samsung Electronics Australia launched Clash of Commuters, a unique gaming campaign on Fortnite Creative that merged gaming with the daily experiences of Australian commuters. It invited players to showcase their skills in an animated version of the real-world commute, where mobile gaming truly thrives. This project was launched with a one-of-a-kind, 60 second animated short film. The art work also produced by Moisty Media™ was adorned on the flagship brick and mortar store in Sydney and buses that drove across the city.